SIGMA EMEA AI Social Analytics – SOCIALYTIKA- is a 360 Degree End User Analytics platform that provides deep insights into customer behaviors, sentiments, and trends, enabling brands to make data-driven decisions. 📊📈
Breaking down user demographics (age, gender, location etc.) and interests.
Tracking likes, shares, comments, clicks, and impressions across posts.
Understanding the tone (positive, negative, or neutral) behind mentions and discussions about the brand.
Identifying key influencers and measuring the virality of content.